Starter Marketing Retainer
Your digital presence. Consistently maintained.
A monthly marketing retainer designed for logistics companies that need to maintain a professional digital presence without a full-time marketing team. Twelve LinkedIn posts per month, Google Business Profile management, monthly SEO updates, a strategy call, and a performance report all for a fixed monthly fee.
The Problem: Your Digital Presence Is Invisible or Outdated
Most Indian logistics companies know they need to be visible online on Google, LinkedIn, and social media but nobody has the time to consistently create content, update profiles, or manage SEO. The result is an outdated website, a LinkedIn page with 3 posts from 6 months ago, a Google listing with no reviews, and zero online discoverability when potential clients search for logistics services in their area.
LinkedIn company page has 3-5 posts from months ago looks abandoned to anyone checking your profile before an enquiry
Google Business Profile is unclaimed or unoptimized your competitors show up in local searches, you do not
Website SEO is neglected no blog posts, no keyword targeting, no meta descriptions, and dropping search rankings
No content calendar marketing happens in random bursts when someone remembers, not consistently
No performance tracking you have no idea if your LinkedIn posts generate enquiries or if your website gets organic traffic
Founder spends 2-3 hours per week on marketing that should go to running the business
Who This Is Built For
This is for logistics companies with Rs.50 lakh to Rs.5 crore revenue that need a consistent digital presence but cannot justify a full-time marketing hire. If your online presence is sporadic or nonexistent, this retainer provides professional marketing execution at a predictable monthly cost.
Small Transporters & Fleet Owners
Running 10-50 vehicles who need to be found on Google and look professional on LinkedIn
Regional 3PL Operators
Building presence in a specific geography who need local SEO and content marketing
Logistics Startups
Establishing credibility and visibility who need consistent content without a marketing team
Founders Who Do Their Own Marketing
Spending 2-3 hours per week on posts and updates that could be handled by a specialist
What We Deliver Monthly
Every month, we create and publish 12 LinkedIn posts, manage your Google Business Profile, update your website SEO, conduct a strategy call, and deliver a performance report. Consistent, professional marketing execution without the overhead of a full-time hire.
12 LinkedIn posts per month mix of industry insights, company updates, team spotlights, and thought leadership content
Google Business Profile management profile optimization, weekly updates, review management, and Q&A responses
Monthly SEO updates keyword monitoring, meta tag optimization, blog suggestions, and technical SEO checks
Monthly 30-minute strategy call review performance, discuss priorities, and plan next month's focus areas
Monthly performance report LinkedIn reach and engagement, Google Business insights, website traffic and rankings
What You Get
12 LinkedIn Posts/Month
Professionally written posts tailored to your brand voice and audience. Mix of formats: industry insights, company milestones, service highlights, team features, and engaging questions. Posted at optimal times for maximum reach.
Google Business Profile Management
Complete GBP management profile optimization with keywords, weekly updates (posts, photos, offers), review response management, and Q&A handling. Get found in local "near me" searches.
Monthly SEO Updates
Monitor your target keywords, update meta titles and descriptions, identify content gaps, suggest blog topics, and run technical SEO checks (page speed, broken links, mobile usability).
Strategy Call
30-minute monthly call with your account manager to review results, discuss business priorities, upcoming events, and align next month's content and SEO focus. Your input shapes the strategy.
Performance Report
Monthly report covering LinkedIn reach, impressions, engagement rate, follower growth, Google Business views, calls, direction requests, website organic traffic, and keyword rankings. Clear, actionable data.
Content Calendar
Monthly content calendar sent on the 25th for next month. You review and approve all content before it goes live. No surprises, no off-brand posts.
Competitor Monitoring
Track 3-5 competitors' LinkedIn activity and Google rankings. Monthly brief on what competitors are doing and opportunities to differentiate.
Dedicated Account Manager
One point of contact who understands your business, knows your audience, and manages all deliverables. No rotating account teams.
How It Works
Onboarding in Week 1, content creation and approval in Weeks 2-3, execution throughout the month, reporting on the 1st of next month. A predictable rhythm that keeps your marketing consistent without demanding your time.
Onboarding & Audit
Audit your current LinkedIn, Google Business Profile, and website SEO. Identify quick wins, set up access, establish brand voice guidelines and content preferences.
Strategy & Calendar
Create first month's content calendar based on audit findings, your business priorities, and upcoming events. You review and approve.
Content Creation & Approval
Write all LinkedIn posts and SEO updates. Send for your review and approval. Revise based on feedback. Nothing goes live without your sign-off.
Monthly Execution
Publish 12 LinkedIn posts on schedule. Manage GBP with weekly updates. Implement SEO changes. Respond to reviews and Q&A.
Strategy Call & Report
End-of-month strategy call to review performance, discuss learnings, and plan next month. Deliver performance report with data and recommendations.
Why This Matters
Consistent Professional Presence
12 posts per month means your LinkedIn looks active, current, and professional to anyone checking your profile before or after an enquiry. Consistency builds trust over time.
Found on Google Locally
Optimized Google Business Profile means you appear in "logistics company near me" and local search results. Clients find you instead of your competitors.
No Hiring Overhead
A full-time marketing person costs Rs.25,000-40,000/month plus overhead. This retainer delivers professional marketing execution at a fraction of the cost.
Zero Founder Time Required
After the initial onboarding, your time investment is 30 minutes per month for the strategy call and 15 minutes to review the content calendar. We handle everything else.
Measurable Results
Monthly reports show exactly what is working which posts get engagement, how many calls come from Google, which keywords are ranking. Data-driven optimization every month.
Flexibility to Scale Up
Start with Starter, upgrade to Growth or Accelerator as your business grows. No contract lock-in. Scale marketing investment in line with revenue growth.
The Difference
LinkedIn page with 3 posts from 6 months ago looks abandoned
12 fresh posts per month active, professional, consistent presence
Not found on Google when potential clients search locally
Optimized Google Business Profile with weekly updates and review management
Website SEO neglected for months rankings dropping
Monthly SEO monitoring and optimization rankings maintained or improved
No idea if marketing is generating any enquiries
Monthly performance report with clear data on reach, traffic, and conversions
Founder spends 2-3 hours per week on marketing tasks
30 minutes per month on strategy call everything else handled
Marketing happens in random bursts when someone remembers
Predictable monthly rhythm with content calendar and consistent execution
Monthly Delivery Cycle
Onboarding (Month 1 Only)
Content Creation
Monthly Execution
Reporting & Strategy
Why Work With Us
Logistics Marketing Specialists
We only work with logistics companies. We understand the industry, the audience, the jargon, and what content resonates with transporters, shippers, and 3PLs. We are not generalist marketers learning your industry on the job.
Predictable Monthly Cost
Fixed monthly fee with no surprises. No hourly billing anxiety. No scope creep. You know exactly what you pay and exactly what you get every month.
No Contract Lock-In
Month-to-month engagement. Cancel anytime with 15 days notice. We earn your business every month through results, not through contract terms.
Measurable Reporting
Every month you get clear data on what your marketing investment produced reach, engagement, traffic, calls, rankings. No vanity metrics, no fluff.
Frequently Asked Questions
Interested in Starter Marketing Retainer?
Book a free 20-minute discovery call. No obligation, no pitch, no follow-up sequence.