Growth Marketing Retainer
More enquiries. Lower cost per lead. Measurable ROI.
A growth-focused marketing retainer that adds paid advertising to content marketing. Google Ads and Meta Ads campaigns with included ad spend, a lead CRM for enquiry tracking, 16 content posts, 2 strategy calls, and detailed performance reporting with cost-per-lead tracking.
The Problem: You Need Enquiries, Not Just Visibility
Organic marketing builds visibility over months, but many logistics companies need enquiries now. Running Google Ads or Facebook Ads without expertise burns budget fast wrong keywords, poor targeting, and no landing pages mean Rs.50,000 in ad spend generates 3 enquiries at Rs.16,000 each. Meanwhile, content creation is still sporadic, and there is still no system to track and follow up on enquiries that do come in.
Running Google Ads without expertise wrong keywords (broad match "logistics" instead of "transport from Delhi to Mumbai"), poor targeting, wasted budget
No dedicated landing pages ad clicks go to homepage where visitors bounce in 5 seconds because they cannot find what they searched for
Lead management in WhatsApp and Excel enquiries from ads, website, and referrals scattered with no follow-up system
No cost-per-lead tracking you know you spent Rs.50,000 on ads but cannot tell how many enquiries it generated or what they cost
Content still inconsistent organic presence suffers while focus shifts to paid ads, creating a start-stop cycle
No strategy alignment between paid and organic they operate in silos instead of reinforcing each other
Who This Is Built For
This is for logistics companies with Rs.2 crore to Rs.15 crore revenue that need to generate consistent enquiries through both paid and organic channels. If you have tried running ads yourself and burned budget without results, this retainer brings professional campaign management with lead tracking.
Growing Transporters & 3PLs
Who need consistent enquiry flow to fill capacity and justify fleet expansion
Regional Logistics Companies
Competing in specific geographies where Google Ads can capture high-intent local searches
Warehouse & Fulfillment Operators
Targeting e-commerce and retail companies who search for warehousing solutions online
Founders Tired of Wasting Ad Budget
Who have run ads themselves, burned money, and want professional management with measurable results
What We Deliver Monthly
Everything in the Starter retainer plus Google Ads and Meta Ads campaign management, a lead CRM for enquiry tracking, more content, and deeper analytics. One retainer, all channels managed.
Google Ads campaign management keyword research, ad creation, bid optimization, and negative keyword management
Meta Ads (Facebook/Instagram) audience targeting, creative design, campaign management, and A/B testing
Rs.20,000 ad spend included additional spend can be added based on your budget and enquiry volume targets
Lead CRM setup and management all enquiries from all channels captured, tracked, and followed up systematically
16 content posts per month across LinkedIn and other platforms
2 strategy calls per month with detailed performance reporting including cost-per-lead analysis
What You Get
Google Ads Management
Professional campaign management with logistics-specific keyword research (not generic "logistics" but "transport Delhi to Mumbai", "warehouse near Nhava Sheva"). Campaign structure, ad copy, bid strategy, and negative keywords all optimized for logistics enquiry generation.
Meta Ads Management
Facebook and Instagram campaigns targeting logistics decision-makers supply chain heads, procurement managers, and business owners. Creative design, audience segmentation, and A/B testing included.
Included Ad Spend
Rs.20,000 per month in ad spend included in the retainer. We recommend where to allocate between Google and Meta based on your target audience. Additional spend can be added anytime.
Lead CRM System
All enquiries from Google Ads, Meta Ads, website, WhatsApp, and phone captured in one lead CRM. Auto-acknowledgement, follow-up reminders, lead scoring, and conversion tracking. No lead falls through the cracks.
Landing Page Optimization
If your ads click through to generic pages, we recommend and can build dedicated landing pages that match ad messaging. Higher conversion rates mean lower cost per enquiry.
16 Posts Per Month
4 additional posts beyond the Starter retainer more frequency, more visibility, more engagement. Distributed across LinkedIn and other relevant platforms for your audience.
2 Strategy Calls
Bi-weekly calls to review campaign performance, discuss budget allocation, review lead quality, and adjust strategy. More touchpoints mean faster optimization.
Cost-Per-Lead Reporting
Detailed reporting on cost per enquiry, cost per qualified lead, cost per conversion, and ROI by channel. Know exactly what each rupee of ad spend produces.
How It Works
Month 1 is setup accounts, campaigns, CRM, landing pages. From Month 2, it is optimization analyzing data, improving campaigns, reducing cost per lead, and growing enquiry volume.
Campaign Setup
Google Ads and Meta Ads account setup, keyword research, audience targeting, ad copy creation, campaign structure, tracking pixels, and conversion goals.
Lead CRM Setup
Deploy lead CRM, configure enquiry capture from all sources, set up auto-acknowledgement, follow-up sequences, and lead scoring rules.
Campaign Launch
Launch campaigns with initial budgets, monitor for 3-5 days, optimize bids, adjust targeting, and add negative keywords based on early data.
Content & Organic
Produce 16 posts per month, manage GBP, execute SEO updates. Ensure organic and paid channels reinforce each other.
Bi-Weekly Optimization
Strategy calls every 2 weeks. Review cost-per-lead, conversion rates, lead quality. Adjust campaigns, budgets, and content based on data.
Monthly Report & Plan
Comprehensive monthly report with cost-per-lead analysis, ROI calculation, and next month plan. Present findings and recommendations on strategy call.
Why This Matters
Professional Ad Management
No more wasted ad spend on wrong keywords and poor targeting. Professional campaign management specifically for logistics services generates enquiries at a fraction of the DIY cost per lead.
Every Enquiry Captured and Tracked
Lead CRM ensures enquiries from all channels flow into one pipeline with follow-up tracking. No lead is lost to a WhatsApp chat or missed phone call.
Know Your Cost Per Lead
Detailed reporting shows exactly what each enquiry costs from each channel. Make budget allocation decisions based on data, not gut feel.
Organic + Paid Synergy
Content marketing builds long-term authority while paid ads generate immediate enquiries. Together, they create a compounding effect organic content supports ad credibility, ads drive traffic to content.
Landing Page Optimization
Dedicated landing pages that match ad messaging convert 2-3x better than generic homepage traffic. We build or optimize these as part of the retainer.
Bi-Weekly Optimization Cadence
Twice-monthly strategy calls mean campaigns are optimized continuously, not reviewed once a quarter when budget is already spent.
The Difference
Running ads yourself Rs.50,000 spend generates 3 enquiries at Rs.16,000 each
Professional management same budget generates 10-15 enquiries at Rs.3,000-5,000 each
Ad clicks go to homepage visitors bounce in 5 seconds
Dedicated landing pages with matching messaging 2-3x conversion rate
Enquiries in WhatsApp, email, Excel no system, no follow-up
Lead CRM captures every enquiry with automated follow-up sequences
No idea what ads cost per enquiry just know budget is spent
Detailed cost-per-lead reporting by channel, campaign, and keyword
Content and ads operate in silos no synergy
Organic and paid channels coordinated content supports ads, ads amplify content
Campaign reviewed once a quarter when budget is gone
Bi-weekly optimization continuous improvement based on real data
Monthly Delivery Cycle
Setup (Month 1)
Campaign Launch
Initial Optimization
Ongoing Monthly
Monthly Report
Why Work With Us
Logistics Ad Specialists
We have managed Google Ads and Meta Ads for 30+ logistics companies. We know which keywords generate enquiries (not clicks), which audiences convert, and how to write ad copy that speaks to logistics decision-makers.
Lead CRM Included
Most marketing agencies run ads and send you a spreadsheet of leads. We include a lead CRM that captures, tracks, and follows up on every enquiry. Leads are useless without a system to convert them.
Ad Spend Included
Rs.20,000 in ad spend is included in the retainer. No separate ad budget management, no agency markup on spend. What you pay is what goes to Google and Meta.
Cost-Per-Lead Guarantee Mindset
We optimize for cost per qualified enquiry, not clicks or impressions. Our reporting shows what matters how much each real business enquiry costs, not how many people saw your ad.
Frequently Asked Questions
Interested in Growth Marketing Retainer?
Book a free 20-minute discovery call. No obligation, no pitch, no follow-up sequence.